Where is the Puck Going? Club

Join "Where is the Puck Going?" Management and Marketing Training Club and stay ahead of the game!

e-Newsletter

Stay Ahead. Subscribe to our newsletter. Receive regular updates about new Internet marketing, business and technology trends. Visit www.whereispuck.com.

The Four Characteristics of Great Web Sites

Brief check list - By Ivan Surjanovic

Web site Concept

Do you have clear and specific goals of your web site (to enhance image, to sell, to educate, to be used as online brochure, to reduce costs...)
Do you know who is your target market?
Did you develop your positioning strategy (How to be different? What is your strategic advantage – USP)
Do you have formal plan how to build relationships with clients?
Do you have any plan how to bring visitors back to your web site?
Did you make your sales plan (How/what to sell? To whom? When?)

Content

Did you provide a lot of interesting information on your web site?

Navigation

Is it easy to find information?
Is navigation simple, friendly, intuitive?
Did you include home and contact page on every page?
Can your visitor always find the information in only 3 clicks and 8 seconds?

Visual image

Is your web site looking professionally, nice and clean?
Do the visual images support your concept and content? Are visual images appropriate for your target audience and for your positioning strategy?