Online Marketing Management

Learn Online Marketing in a Joint Program by iPower Lab and New York Institute of Technology (NYIT) 

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Stay Ahead in Today’s Marketplace

At iPower Lab and NYIT–Vancouver, we believe that technology education is critical for success in today’s fast-changing business world. Everyday learning can have a powerful and positive impact on your professional life. To help you stay ahead, we have created a program based on more than iPower’s 15 years of management experience in digital marketing and NYIT’s nearly 60 years of experience in technology education. The course consists of carefully designed workshops, coaching sessions, online video lessons, readings, tips, interactive quizzes, and tests that gauge and support your progress.

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For Current and Future Online Marketing Managers

This one of-a-kind program will give you a big picture understanding of online marketing strategy, as well as hands-on skills for day-to-day management of online marketing tactics.You will master a broad set of real-life digital marketing skills needed to successfully plan, organize, and control online marketing activities and be able to:

  • Do online marketing research
  • Create an online marketing strategy/plan
  • Coordinate and execute your marketing plans through promotional activities:
  • Do search engine optimization (SEO)
  • Develop a pay-per-click advertising (PPC) campaign
  • Understand mobile marketing concepts
  • Do email and social media marketing
  • Conduct web analytics

 

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Where Does the Course Take Place?

The course can be taken either as a self-paced, 100% online course or in a mixed mode (combined online/offline delivery with 10 classroom sessions at NYIT–Vancouver, BC, Canada (see the table below).

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