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Ivan's Blog on
New Business Trends

Seven Recession-Proof Marketing Strategies

"In the middle of every problem, there is an opportunity" - Albert Einstein

Think of a recession
as your "Probortunity"
to TAKE ACTION NOW!

Go the extra mile with your business, make it recession-proof. Discover new opportunities that can help make your company super competitive. Grow your business during the recession and reap the benefits once the economy begins to grow again.

I Have Done It!

I have doubled the size of my business for four consecutive years in Serbia in the middle of one of the most difficult economic crisis in the history of the modern world - when the inflation rate was over a million percent per year. I still carry paper bill of din. 500,000,000,000 in my wallet and remember well the times when prices on a restaurant menu would change during the meal... now, here I am, fifteen years later teaching Business Strategy at Capilano University in beautiful Vancouver as well as operating the management laboratory iPower Lab!

Seven Recession-Proof Marketing Strategies

1. Think "Probortunity"
2. Discover new Trends and Technologies
3. Brainstorm
4. Change Your Story
5. Apply Guerrilla Marketing
6. Know-Wow!
7. Manage by the Golden Rule

"Thumbs Up" Guarantee

The half-day seminar including the workshop ("iPower Idea Lab") is time extremely well spent. Investing in your team makes far more business sense than running the risk of operating without a recession-proof marketing strategy. I am so sure that my concepts and workshops will work, that I will offer my "Thumbs Up" Guarantee: If you are not fully satisfied with the training, I will return 100% of your money, no questions asked.

Ivan Surjanovic, M.A.

CEO of iPower Lab - a Management Laboratory, and Marketing Faculty at Capilano University, Vancouver. Ivan was a Fulbright scholar at the University of Wisconsin, USA in 1991- 1993. Since 1994 he has performed marketing, management consulting and management trainings projects for more than two hundred companies in Europe and North America. He is the author of business & technology blog: www.whereispuck.com and e-books "101 Internet Marketing Tips" and "Viral Marketing". Ivan recently coined the terms "KNOW-WOW", "3De Business", "Management by the Golden Rule", "10%-300%" Rule and "Ivan’s Law" to describe his marketing and management ideas.

Turn this recession into opportunity NOW!

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