Digital Marketing – Advanced

This is the advanced course in digital marketing designed for marketing  / online marketing professionals and online entrepreneurs. The course covers instruction on doing an online marketing research, and designing a digital marketing strategy, as well as more detailed instruction on implementation skills such as SEO, PPC, CMS, Social Media, e-mail marketing, Web Analytics and Mobile Marketing. Finally, the course explains how to put together a Digital Marketing Plan based on the insights and skills gained in the previous sections on the course.

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Course Content

Lessons Status
1

Lesson One: Introduction to Internet Marketing (Advanced)

2

Lesson Two: Internet Marketing Strategy (Advanced)

3

Lesson Three: Online Marketing Research (Advanced)

4

Lesson Four: Online Marketing Mix (Advanced)

5

Lesson Five: Search Engine Optimization (Advanced)

6

Lesson Six: Pay per Click (PPC) Advertising (Advanced)

7

Lesson Seven: E-mail Marketing (Advanced)

8

Lesson Eight: Social Media Marketing (Advanced)

9

Lesson Nine: Website Development Process (Advanced)

10

Lesson Ten: Web Analytics Fundamentals (Advanced)

11

Lesson Eleven: Mobile Marketing (Advanced)

12

Lesson Twelve: Digital Marketing Plan (Advanced)