Digital Marketing – Intro

This introductory course will help you understand the fundamentals of online marketing.  The course will  give you a big picture understanding of online marketing, as well as hands-on skills for day-to-day implementation of online marketing tactics. The participants will gain basic skills in the field of online marketing research, website promotion tactics including SEO, PPC,  e-mail marketing and social media marketing, CMS and more.

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Course Content

Lessons Status
1

Lesson One: Introduction to Internet Marketing (Intro)

2

Lesson Two: Internet Marketing Strategy (Intro)

3

Lesson Three: Online Marketing Research (Intro)

4

Lesson Four: Online Marketing Mix (Intro)

5

Lesson Five: Search Engine Optimization (Intro)

6

Lesson Six: Pay per Click (PPC) Advertising (Intro)

7

Lesson Seven: Online Promotion (Intro)

8

Lesson Eight: Website Development Process (Intro)